Take Off! Challenge 2023

What memorable digital and innovative experiences could Accor offer to its guests to develop and ensure their loyalty ?



What is it ?

Take Off! is the worldwide students innovation competition organized by Accor. Our competition enables you to work on a global challenge for the Group. For the last 12 years, Accor has been challenging you from every corner of the globe with various issues connected with the Group's activities, such as loyalty programs, F&B services, lifesyle brand, CSR or talent shortage.

This year's topic is based on Innovation & Digital.

The question we ask you is:
What memorable digital & innovative experiences could Accor offer to its guests to develop and ensure their loyalty ?


From March 6th to April 9th 

Register to the platform and submit your project

Describe your project within 1000 words and create a moodboard.


From April 10th to April 21st

Confront your project to the world
Show the jury how attractive your solution is sharing your project to your social media and collect as many votes as possible.
Then an international jury will choose the most promising 16 projects to move to round 2.

Before May 22nd

or 23rd

 Create a 1m30 video as well as a 3 minutes pitch

Then you will present it in visio in front of an international jury. The session will be followed by a Q&A session.
The jury will deliberate and select the 5 Finalists teams!

For June 13th 

Prepare an 8-minutes pitch in advance, including the following elements:

Concept & Details
Marketing & Communication
Business Model​
Implementation Plan​​
Updated resume of
each participant

On the day of the final, you will be asked to present your final pitch. 

The presentation will be followed by 7 minutes Q&A.

After deliberation, we will announce the 2023 Winners!




Be enrolled in a post-secondary institution of higher education 


In possession of a valid 2023 student card

Form a group of 3 students



Students do not have to be from the same educational center but studying in the same country


Aged from 18 to 30 at the time of registration

In possession of a valid email address

To be updated all along the process !

Register under the
region where your school is located

Read carefully the list of countries belonging to each geographic area!

Students cannot be :

Employees, apprentices, trainees, and/or interns working in the Innovation or LAB teams of Accor


> Get a chance to win an amazing trip to Paris with Accor
> Present in front of Accor experts from around the world
> Work on real Accor case study and add value to your CV
> Share your unique perspectives in front of a global group of Accor experts
> Get to know Accor better
> Have a say in the Future of Hospitality
> Develop your network with people all around the globe
> Grow your potential & develop new skills
> Have an intercultural exchange
Explore limitless possibilities
and enjoy the journey!

What do you win ?

  • 1st
  • 2nd
  • 3rd


A sponsored trip to Paris and the chance to inspire Accor stakeholders!

Including: full coverage by Accor of the transportation costs (from your school's city), 3 nights in a 4 or 5-stars hotel & breakfast others to be specified.


From 5th to 2nd places :

Every member of the team receives an Accor experience in one of our property (Dining, Spa ...)


The 5 Finalist teams:
The chance to get a coaching before the Finale presentation
The chance to try to get a first step at Accor